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THE DISTRIBUTION MARKET

The Distribution Market·© 2026

Built with Build This Now

Cited by design.

Copy the best Product Playbooks

Cal AICal AI
HubstaffHubstaff
Retention.comRetention.com
SpectoraSpectora
beehiivbeehiiv
GumroadGumroad
MineaMinea
ChatbaseChatbase
MissiveMissive
SubmagicSubmagic
RB2BRB2B
SidekiqSidekiq
CrayoCrayo
AppArmorAppArmor
CluelyCluely
GrooveGroove
MeetEdgarMeetEdgar
BrowserlessBrowserless
Dupe.comDupe.com
Plausible AnalyticsPlausible Analytics
HeadshotProHeadshotPro
Social WizardSocial Wizard
CastosCastos
TypingMindTypingMind
Nomad ListNomad List
The Pragmatic EngineerThe Pragmatic Engineer
Database School (Try Hard Studios)Database School (Try Hard Studios)
Drop MagicDrop Magic
FletchPMMFletchPMM
The Feed MediaThe Feed Media
Cal AICal AI
HubstaffHubstaff
Retention.comRetention.com
SpectoraSpectora
beehiivbeehiiv
GumroadGumroad
MineaMinea
ChatbaseChatbase
MissiveMissive
SubmagicSubmagic
RB2BRB2B
SidekiqSidekiq
CrayoCrayo
AppArmorAppArmor
CluelyCluely
GrooveGroove
MeetEdgarMeetEdgar
BrowserlessBrowserless
Dupe.comDupe.com
Plausible AnalyticsPlausible Analytics
HeadshotProHeadshotPro
Social WizardSocial Wizard
CastosCastos
TypingMindTypingMind
Nomad ListNomad List
The Pragmatic EngineerThe Pragmatic Engineer
Database School (Try Hard Studios)Database School (Try Hard Studios)
Drop MagicDrop Magic
FletchPMMFletchPMM
The Feed MediaThe Feed Media
Cal AICal AI
HubstaffHubstaff
Retention.comRetention.com
SpectoraSpectora
beehiivbeehiiv
GumroadGumroad
MineaMinea
ChatbaseChatbase
MissiveMissive
SubmagicSubmagic
RB2BRB2B
SidekiqSidekiq
CrayoCrayo
AppArmorAppArmor
CluelyCluely
GrooveGroove
MeetEdgarMeetEdgar
BrowserlessBrowserless
Dupe.comDupe.com
Plausible AnalyticsPlausible Analytics
HeadshotProHeadshotPro
Social WizardSocial Wizard
CastosCastos
TypingMindTypingMind
Nomad ListNomad List
The Pragmatic EngineerThe Pragmatic Engineer
Database School (Try Hard Studios)Database School (Try Hard Studios)
Drop MagicDrop Magic
FletchPMMFletchPMM
The Feed MediaThe Feed Media
Cal AICal AI
HubstaffHubstaff
Retention.comRetention.com
SpectoraSpectora
beehiivbeehiiv
GumroadGumroad
MineaMinea
ChatbaseChatbase
MissiveMissive
SubmagicSubmagic
RB2BRB2B
SidekiqSidekiq
CrayoCrayo
AppArmorAppArmor
CluelyCluely
GrooveGroove
MeetEdgarMeetEdgar
BrowserlessBrowserless
Dupe.comDupe.com
Plausible AnalyticsPlausible Analytics
HeadshotProHeadshotPro
Social WizardSocial Wizard
CastosCastos
TypingMindTypingMind
Nomad ListNomad List
The Pragmatic EngineerThe Pragmatic Engineer
Database School (Try Hard Studios)Database School (Try Hard Studios)
Drop MagicDrop Magic
FletchPMMFletchPMM
The Feed MediaThe Feed Media
JournableJournable
SenjaSenja
TweetHunterTweetHunter
BannerbearBannerbear
KleoKleo
PckgrPckgr
FeedbackPanda
FeedbackPanda
Testimonial.toTestimonial.to
ScreenshotOneScreenshotOne
Parakeet ChatParakeet Chat
StandOut CVStandOut CV
UneedUneed
Prayer LockPrayer Lock
DataFastDataFast
Data FetcherData Fetcher
Keepthescore.comKeepthescore.com
Trends.vcTrends.vc
SiteGPTSiteGPT
ShipFastShipFast
Ness LabsNess Labs
AudioPenAudioPen
75 Day Challenge Tracker75 Day Challenge Tracker
Bulk MockupBulk Mockup
ResellbotResellbot
FlogaFloga
Build in Public MasteryBuild in Public Mastery
Wishpy
Starter StoryStarter Story
BlackTwistBlackTwist
BeplanBeplan
JournableJournable
SenjaSenja
TweetHunterTweetHunter
BannerbearBannerbear
KleoKleo
PckgrPckgr
FeedbackPandaFeedbackPanda
Testimonial.toTestimonial.to
ScreenshotOneScreenshotOne
Parakeet ChatParakeet Chat
StandOut CVStandOut CV
UneedUneed
Prayer LockPrayer Lock
DataFastDataFast
Data FetcherData Fetcher
Keepthescore.comKeepthescore.com
Trends.vcTrends.vc
SiteGPTSiteGPT
ShipFastShipFast
Ness LabsNess Labs
AudioPenAudioPen
75 Day Challenge Tracker75 Day Challenge Tracker
Bulk MockupBulk Mockup
ResellbotResellbot
FlogaFloga
Build in Public MasteryBuild in Public Mastery
Wishpy
Starter StoryStarter Story
BlackTwistBlackTwist
BeplanBeplan
JournableJournable
SenjaSenja
TweetHunterTweetHunter
BannerbearBannerbear
KleoKleo
PckgrPckgr
FeedbackPandaFeedbackPanda
Testimonial.toTestimonial.to
ScreenshotOneScreenshotOne
Parakeet ChatParakeet Chat
StandOut CVStandOut CV
UneedUneed
Prayer LockPrayer Lock
DataFastDataFast
Data FetcherData Fetcher
Keepthescore.comKeepthescore.com
Trends.vcTrends.vc
SiteGPTSiteGPT
ShipFastShipFast
Ness LabsNess Labs
AudioPenAudioPen
75 Day Challenge Tracker75 Day Challenge Tracker
Bulk MockupBulk Mockup
ResellbotResellbot
FlogaFloga
Build in Public MasteryBuild in Public Mastery
Wishpy
Starter StoryStarter Story
BlackTwistBlackTwist
BeplanBeplan
JournableJournable
SenjaSenja
TweetHunterTweetHunter
BannerbearBannerbear
KleoKleo
PckgrPckgr
FeedbackPandaFeedbackPanda
Testimonial.toTestimonial.to
ScreenshotOneScreenshotOne
Parakeet ChatParakeet Chat
StandOut CVStandOut CV
UneedUneed
Prayer LockPrayer Lock
DataFastDataFast
Data FetcherData Fetcher
Keepthescore.comKeepthescore.com
Trends.vcTrends.vc
SiteGPTSiteGPT
ShipFastShipFast
Ness LabsNess Labs
AudioPenAudioPen
75 Day Challenge Tracker75 Day Challenge Tracker
Bulk MockupBulk Mockup
ResellbotResellbot
FlogaFloga
Build in Public MasteryBuild in Public Mastery
Wishpy
Starter StoryStarter Story
BlackTwistBlackTwist
BeplanBeplan

New playbooks every week

Every week, we surface a new proven growth playbook. Here’s what just dropped.

See all weekly drops
01
Cluely

Cluely

New

Creator-employee distribution

Coach-and-clone format propagation

“When one format hits, all 60 creators copy it — that day.”

Internal content coaches review every video and redirect creators in real time. When a format wins, the entire creator network is told to replicate it immediately. One winning hook becomes 60 simultaneous posts.

~80M views/month · daily cadence

See playbook
02
Cal AI

Cal AI

App Store optimization

Download velocity spike to trigger App Store rank algorithm

“Apple weights recent velocity. Engineer the spike.”

Cal AI concentrated 150 creators posting in the same 7-day window. The velocity spike pushed it to #1 fitness/health. Organic discovery compounded on top at zero extra CAC.

#1 App Store fitness/health · 66K+ reviews

See playbook
03
Kleo

Kleo

Webinar / live

Run 20/20/20 LinkedIn Live as launch event

“Demonstrate expertise first, then show the product, then ask for money.”

20 min pure education → 20 min live demo → 20 min pitch with hard scarcity: 500 spots at 50% lifetime discount. LinkedIn auto-notifies all followers. Kleo hit $30K MRR in 4 days from a single live.

$30K MRR in 4 days · single LinkedIn Live

See playbook
04
HeadshotPro

HeadshotPro

Parallel launch experiments

Launch two products simultaneously, follow the higher CVR

“Press is a false signal. CVR is the north star.”

Danny launched HeadshotPro and Deep Agency on the same day. Deep Agency got the press. HeadshotPro had 10× higher CVR. He doubled down entirely. Marginal cost of the second product is near zero when the tech stack is shared.

10× CVR delta · full pivot in weeks

See playbook

Built for

AppRevenueChannel
CluelyCluely$5M ARRUGC clipping
Cal AICal AIacquiredApp Store
BannerbearBannerbear$50K MRRProgrammatic SEO
Trends.vcTrends.vc$300K ARRNewsletter

Founders

See exactly what 25 founders did before you. Steal the playbook that fits your stage.

Start exploring
1
CluelyCal AI
UGC clipping
16
2
Nomad List
Founder-led
12
3
Cluely
UGC clipping
47 sources · 6 walkthroughs
Export
1Hire 50+ micro-creators at $20/clip
2Coach-and-clone: replicate winning hooks same day
3Engineer 7-day posting window to spike velocity

Operators

Pull a step-by-step channel spec into your next sprint. Cited, sourced, ready to ship.

Bannerbear
Programmatic SEO
9
4
Cold outbound
7
5
Trends.vc
Newsletter
5

Marketers

Compare 65 channels by what they actually drove. Stop guessing which one to test next.

Start exploring
Start exploring

Browse the playbooks

Every channel is indexed with cost, effort, ramp time, and the apps that proved it works. No guesswork.

Explore the full database

Top channels

Ranked by number of apps that successfully used each channel

View all 84 channels →
75 Day Challenge TrackerAudioPenBannerbear
Build in Public
X · 43 apps using it
Public MRR posts to grow a following.
FreeHard3–12 months
AudioPenBannerbearBarn2 Plugins
Email Newsletter
Email · 30 apps using it
Direct-to-inbox with owned subscriber list.
<$500/moHard3–12 months
HeadshotProShipFastTestimonial.to
Product Hunt Launch
Product Hunt · 27 apps using it
Coordinated launch for badge and SEO.
FreeEasyDays–weeks
AppArmorAudioPenFeedbackPanda
Word of Mouth
Organic · 24 apps using it
Peer recommendations from a loved product.
FreeEasy3–12 months
BannerbearBrowserlessBulk Mockup
SEO (Blog)
Google · 24 apps using it
Own-domain articles ranking on Google.
FreeHard3–12 months
Barn2 PluginsbeehiivCrayo
Affiliate Program
Partners · 23 apps using it
Commission-based referral program for verified sales.
$500–5KEasy1–3 months
Barn2 PluginsDistribbMicroConf
Founder-Hosted Podcast
Podcasts · 20 apps using it
Running your own podcast interviewing guests.
FreeHard3–12 months
beehiivChatbaseCrayo
LinkedIn Posting
LinkedIn · 20 apps using it
Founder-voice posts for B2B reach.
FreeHard1–3 months

Fastest growing apps & founders

Real products, real revenue, real channels

Fastest growing apps

Sorted by peak revenue. 60 apps tracked.

  • Cal AI
    Cal AI
    Ai Photo Calorie Tracker
    $5.7M
    2026-01-01
  • Hubstaff
    Hubstaff
    Time Tracking Employee Monitoring
    $2.7M
    2024-10-01
  • Retention.com
Retention.com
Identity Resolution Ecommerce
$2.3M
2025-10-01
  • Spectora
    Spectora
    Home Inspection Software Vertical
    $2.3M
    2025-12-31
  • beehiiv
    beehiiv
    Newsletter Platform
    $2.0M
    2026-02-01
  • Gumroad
    Gumroad
    Creator Commerce
    $2.0M
    2025-12-01
  • View all 60 apps

    Solo founders

    Bootstrapped, no outside funding.

    • Marc Lou
      Marc Lou
      Bali, Indonesia · ShipFast +1
      ShipFastDataFast
    • Loïc Berthelot
      Loïc Berthelot
      France · Drop Magic +1
      Drop MagicMinea
    • Pieter Levels
      Pieter Levels
      Portugal (April 2026; previously Bali, Bangkok, Lisbon, Medellin, etc.) · Nomad List
      Nomad List
    • Jon Yongfook (Cockle)
      Jon Yongfook (Cockle)
      Mobile (Tokyo recently April 2026; historically Singapore) · Bannerbear
      Bannerbear
    • Damon Chen
      Damon Chen
      Shanghai, China · Testimonial.to
      Testimonial.to
    • Gergely Orosz
      Gergely Orosz
      Amsterdam, Netherlands · The Pragmatic Engineer
      The Pragmatic Engineer
    View all 94 founders

    Bootstrapped products

    Self-funded, founder-built, no VC.

    • Nomad List
      Nomad List
      Pieter Levels · Live Coding Streams
      $138K
    • Bannerbear
      Bannerbear
      Jon Yongfook (Cockle) · SEO (Tutorials)
      $75K
    • Testimonial.to
      Testimonial.to
      Damon Chen · Portfolio Cross-Promotion
      $50K
    • The Pragmatic Engineer
      The Pragmatic Engineer
      Gergely Orosz · Hacker News Launch
      $125K
    • Drop Magic
      Drop Magic
      Loïc Berthelot · Portfolio Cross-Promotion
      $117K
    • AudioPen
      AudioPen
      Louis Pereira · Word of Mouth
      $18K
    View all 60 apps